Top 10 Richest YouTubers in 2023 (2024)


Shalini Rath, Apoorva Bajj

9 min read

Top 10 Richest YouTubers in 2023 (3)

The most popular video forum we have today where you can watch different content anytime and anywhere is none other than YouTube. With more than 2 billion users, this video-streaming platform is taking over the world in the ad revenue sector. As a result, many content creators are relying hugely on YouTube as their main source of income.

Today, YouTubers are more like celebrities and big stars. It is no surprise that these wealthiest YouTubers earn more money by starting their own clothing lines, record labels, and other side businesses and using their massive fan bases as free advertising.

In this article, we are going to pen down some of the richest YouTubers in 2023.

Top 10 Richest YouTubers in 2023 (4)

Mr. Beast
Jake Paul

Like Nastya
Ryan Kaji
Dude Perfect
Logan Paul
Jeffree Star

Mr. Beast

YouTube ChannelMr. Beast
Subscribers208 million
Estimated Net Worth$105 million
Top 10 Richest YouTubers in 2023 (5)

Jimmy Donaldson, known as Mr. Beast, is listed among the top richest YouTubers in the world. Jimmy was 13 years old when he first started to upload videos on YouTube under the name MrBeast6000.

He has amassed billions of views for his content, which includes pranks, challenges, and prizes.

According to Forbes, Mr. Beast may earn $110 million this year, doubling the previous profits that could make him the first YouTube billionaire.

Recently, he won the Favorite Male Creator award during the 36th Annual Nickelodeon Kids' Choice Awards ceremony.

Jake Paul

YouTube ChannelJake Paul
Subscribers20.5 million
Estimated Net Worth$60 million
Top 10 Richest YouTubers in 2023 (6)

Jake Joseph Paul is a professional boxer and social media personality from the United States. Jake Paul grew up in Westlake, Ohio, with his older brother Logan Paul, who is also a YouTuber and internet personality. It was in 2013, that Jake began his professional life by making Vine videos. Prior to the closure of the app, he had more than 5 million followers and 2 billion views. In 2014, he posted a Vlog as his very first YouTube upload.

Paul established the "Boxing Bullies" organization in 2021 to assist young people in overcoming bullying.

Most Subscribed YouTube Channels in the World | 2022With over 232 million subscribers, T-Series is the most-subscribed channel so far. Here is a list of the most-subscribed YouTube channels in the world in 2022.StartupTalkyAlan Joseph


YouTube ChannelMarkiplier
Subscribers34.7 million
Estimated Net Worth$35 million
Top 10 Richest YouTubers in 2023 (9)

Markiplier's real name is Mark Edward Fischbach. He was born in Honolulu, Hawaii, but later moved to Cincinnati, Ohio. The first YouTube channel that Mark created was on March 6, 2012. His first plans were to post comedy skits and action movies. Mark and Multiplier were combined to form the moniker "Markiplier," which he chose for the channel because he would be playing every role in the sketches. Together with fellow YouTuber Ethan Nestor (better known online as CrankGameplays), Fischbach started the Unus Annus channel in 2019. It was created with the intention of uploading one video every day for one year after which all of the content would be erased. The channel became successful right away, collecting 1 million members in its first five days and 4.56 million in its last few minutes. In addition, it had over 11.5 million video views in its first week.

Rhett & Link

YouTube ChannelGood Mythical Morning
Subscribers18.4 million
Estimated Net worth$35 million
Top 10 Richest YouTubers in 2023 (10)

Rhett James McLaughlin and Charles Lincoln Link Neal III are two school friends who launched their daily talk show "Good Morning Chia Lincoln" in 2011 in North Carolina. Their talk show usually involved personal stories or opinions on various topics with Abraham Lincoln and Chia Pet as the show's centerpiece. The pair debuted 'Good Mythical Morning' in 2012, following their relocation to Los Angeles and the termination of their television program, Commercial Kings. The series followed the same pattern as their last program and included a "Wheel of Mythicality" with recommendations from viewers for how they would wrap up the program, frequently with a quick improvised scenario.


YouTube ChannelUnspeakable
Subscribers16.5 million
Estimated Net Worth$28 million
Top 10 Richest YouTubers in 2023 (11)

The Unspeakable YouTube channel is a popular entertainment channel owned and operated by Unspeakable. It is a popular channel that features a variety of content, including challenges, pranks, experiments, and vlogs. The channel was created by Unspeakable in 2013 and has since amassed over 16.5 million subscribers. The content on the channel is often creative and unpredictable, and it has been known to go viral on social media. Some of the channel's most popular videos include "Filling a City With Trampolines," "24 Hour Overnight Lego House Challenge," and "100 Hours Breaking into Bank Vault.". The Unspeakable YouTube channel is popular for viewers who enjoy watching creative and entertaining content.

Like Nastya

YouTube ChannelLike Nastya
Subscribers109 million
Estimated Net Worth$106 million
Top 10 Richest YouTubers in 2023 (12)

The Like Nastya YouTube channel is a global sensation, captivating millions of young viewers with its vibrant content, educational themes, and positive messaging. Launched in 2016 by Anastasia Radzinskaya's parents, the channel has amassed 109 million subscribers and garnered billions of views worldwide. Its success stems from its ability to seamlessly blend entertainment and education, utilizing catchy songs, engaging storytelling, and colorful visuals to capture children's attention. The channel's content encompasses a variety of formats, including learning videos, nursery rhymes, playtime vlogs, and safe challenges, all infused with positive reinforcement and family values. Like Nastya's popularity extends beyond YouTube, her presence felt across various social media platforms, and merchandise solidifies her position as a global children's entertainment icon.

Ryan Kaji

YouTube ChannelRyan's World
Subscribers35.8 million
Estimated Net Worth$100 million

The next top contender among the wealthiest YouTubers is 11-year-old Ryan Kaji. He began his YouTube career at the early age of 4 by playing with and reviewing toys. It was his parents who established his YouTube channel Ryan's World in 2015 by uploading a video of him opening new toys. Ryan's World is also available in Spanish and Japanese. Many of the items Ryan's World evaluates are given to charitable organizations. Ryan's World also has a range of toys and apparel with the same name.

Dude Perfect

YouTube ChannelDude Perfect
Subscribers59.9 million
Estimated Net worth$50 million
Top 10 Richest YouTubers in 2023 (13)

Dude Perfect is an American sports and comedy group formed by college roommates headquartered in Texas. The members of the group are Tyler "Beard" Toney, the Cotton twins Cory and Coby, Garrett "Purple Hoser" Hilbert, and Cody "Tall Guy" Jones, all of whom were Texas A&M University roommates in the past. The majority of Dude Perfect's videos feature numerous stunts, stereotypes, and trick shots. They also had two other channels namely Dude Perfect Plus and Dude Perfect Gaming, which are not active at the moment.

Logan Paul

YouTube ChannelLogan Paul
Subscribers23.6 million
Estimated Net Worth$45 million
Top 10 Richest YouTubers in 2023 (14)

Logan Paul's YouTube channel has captured people worldwide with its unique blend of wit, originality, and exciting challenges. Logan Paul, an American YouTuber, actor, and social media figure, founded the channel in 2013. It now has over 23.6 million followers and over 6,200 videos. With its unique blend of fun and good messaging, Paul's content, which includes vlogs, challenges, stunts, and music videos, has constantly engaged audiences. His most popular films, which include "The Ultimate Hide and Seek Challenge," "Fake Police Prank On My Girlfriend," and "Can We Survive In An Escape Room For 50 Hours," demonstrate his ability to push boundaries and captivate viewers' interest. Logan Paul's YouTube channel has received recognition for its ability to connect with viewers of all ages while spreading the message of achieving one's aspirations.


YouTube ChannelPewDiePie
Subscribers111 million
Estimated Net Worth$40 million
Top 10 Richest YouTubers in 2023 (15)

One of the richest and most popular YouTubers we have next on the list is Swedish YouTuber PewDiePie (real name: Felix Arvid Ulf Kjellberg). His YouTube channel continues to be one of the most popular, with over 111 million followers and 28.8 billion views. His well-known show 'Let's Play' debuted in 2010 for posting horror videos and action video games. He has been credited with increasing video game sales through his internet notoriety, and he has also been able to mobilize support for charitable fundraising campaigns. He was included among the top 100 important persons in the world by Time magazine in 2016.

Jeffree Star

YouTube ChannelJeffree Star
Subscribers15.8 million
Estimated Net Worth$200 million
Top 10 Richest YouTubers in 2023 (16)

Jeffree Star is reportedly the richest YouTuber due to his net worth of $200 million. He was born in Los Angeles County, California, and raised in Orange County, California. Before becoming a YouTuber, Jeffree was a singer-songwriter. In 2009, he uploaded his first video to YouTube to promote his songs. However, his music career wasn't taking off and he was on the verge of going bankrupt in 2014. To launch Jeffree Star Cosmetics, Jeffree invested his entire life savings. Today, Jeffree Star Cosmetics makes an estimated $100 million in revenue annually. He was the fifth-highest-paid YouTuber in 2018 according to Forbes, which reported that he had made $18 million from his YouTube activities alone.


YouTube ChannelDanTDM
Subscribers28.3 million
Estimated Net worth$35 million
Top 10 Richest YouTubers in 2023 (17)

Next on the list, we have British YouTuber, author, and gamer Daniel Robert Middleton also known online as DanTDM (previously TheDiamondMinecart), who is well known for his video game commentary videos. In addition to setting Guinness World Records for his gaming and presenting, he has received several Kids' Choice Awards. He was ranked among the top YouTube stars in the world in July 2015 based on viewing. Furthermore, The Sunday Times listed Daniel at number 41 on its list of the top 100 influencers in the UK in 2019 and pegged his wealth at £25 million.


YouTube ChannelNinja
Subscribers23.7 million
Estimated Net worth$40 million
Top 10 Richest YouTubers in 2023 (18)

Richard Tyler Blevins, also known online as Ninja, hails from a Welsh family background. He not only has a YouTube channel with over 23 million subscribers, but he also has the most Twitch followers. When he initially began playing Fortnite Battle Royale in late 2017, Blevins gained popularity gradually. He started broadcasting by joining numerous esports teams for Halo 3 competitive play.

The Bottom Line

Who would have thought YouTube, which was launched in 2005, today has over 300 hours of videos being uploaded daily on its platform?

From the above-mentioned list of richest YouTubers, it is evident that YouTube as a platform has changed the world for these content creators. It's monetization strategies and ad revenue system have landed a great number of opportunities for our YouTubers.


Who is the richest YouTuber?

Jeffree Star is reportedly the richest YouTuber due to his net worth of $200 million.

Who are the top 10 richest YouTubers?

Below is the list of the top 10 richest YouTubers:

  • Mr. Beast
  • Jake Paul
  • Jeffree Star
  • Ryan Kaji
  • Markiplier
  • PewDiePie
  • Rhett & Link
  • DanTDM
  • Dude Perfect
  • Ninja

Must have tools for startups - Recommended by StartupTalky

Top 10 Richest YouTubers in 2023 (2024)


Top Articles
Latest Posts
Article information

Author: Nathanial Hackett

Last Updated:

Views: 6588

Rating: 4.1 / 5 (72 voted)

Reviews: 95% of readers found this page helpful

Author information

Name: Nathanial Hackett

Birthday: 1997-10-09

Address: Apt. 935 264 Abshire Canyon, South Nerissachester, NM 01800

Phone: +9752624861224

Job: Forward Technology Assistant

Hobby: Listening to music, Shopping, Vacation, Baton twirling, Flower arranging, Blacksmithing, Do it yourself

Introduction: My name is Nathanial Hackett, I am a lovely, curious, smiling, lively, thoughtful, courageous, lively person who loves writing and wants to share my knowledge and understanding with you.